Publications
Publications
- March 2011
- Harvard Business Review
The Short Life of Online Sales Leads
By: James B. Oldroyd, Kristina McElheran and David Elkington
Keywords
Citation
Oldroyd, James B., Kristina McElheran, and David Elkington. "The Short Life of Online Sales Leads." Harvard Business Review 89, no. 3 (March 2011).