Publications
Publications
- January 2011 (Revised November 2014)
- HBS Case Collection
Mochi Media
By: Thomas R. Eisenmann and Amit Jain
Abstract
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the company's history from conception through 2009, when strategic options include broadening beyond Flash games into iPhone-, Android- and Facebook-based games, and vertically integrating into the game aggregator role, which would capture more value but put Mochi into direct competition with platform partners.
Keywords
Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
Citation
Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)