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  • January 2010 (Revised March 2013)
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foursquare

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 45 employees and over 5 million users and was valued in excess of $100 million. However, many competitors, including Facebook, Twitter, and Yelp, developed competitive services requiring foursquare to respond.      

Keywords

Entrepreneurship; Internet and the Web; Mobile and Wireless Technology; Competitive Advantage; Web Services Industry; United States

Citation

Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Jeffrey J. Bussgang, and David Chen. "foursquare." Harvard Business School Case 711-418, January 2010. (Revised March 2013.)
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About The Authors

Thomas R. Eisenmann

Entrepreneurial Management
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Jeffrey J. Bussgang

Entrepreneurial Management
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Related Work

    • January 2010 (Revised March 2013)
    • Faculty Research

    foursquare

    By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
    • March 2013
    • Faculty Research

    foursquare (TN)

    By: Mikolaj Jan Piskorski
Related Work
  • foursquare By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
  • foursquare (TN) By: Mikolaj Jan Piskorski
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