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• Teaching Note | HBS Case Collection | August 2018

  IguanaFix

  Frank V. Cespedes and Thomas Eisenmann

  Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture engaged in both B2C and B2B initiatives in a business model where there are important links, but also trade-offs and choices, between these approaches. The teaching note discusses some core marketing tools primarily relevant to a B2C versus a B2B approach in a venture; the complementarities and resource-allocation implications of the choices facing the founders; and scaling options and requirements ranging from new products and new markets to new channel partners and acquisition. The case is suitable for use in MBA and executive courses on Entrepreneurial Management, Business Marketing, Consumer Marketing, Sales, Making Markets, and Launching Technology Ventures.

  Citation:

  Cespedes, Frank V., and Thomas Eisenmann. "IguanaFix." Harvard Business School Teaching Note 819-029, August 2018.  View Details

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• Case | HBS Case Collection | March 2018 (Revised July 2018)

  Cadre

  Thomas R. Eisenmann, Scott Duke Kominers and David Lane

  Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a pioneering New York City–based startup, offering investors equity in individual CRE properties that its investment team had sourced and vetted. Traditional private equity (PE) funds required investors in CRE equity to accept an entire portfolio of properties, while imposing high fees and holding periods of up to 10 years. Cadre allowed investors both deal-by-deal selectivity and managed accounts of Cadre properties, at fee levels substantially lower than those charged by PE funds.

  Keywords: ＂Cadre,＂; Entrepreneurship; Market Design; Market Platforms; Strategy; Online Technology; Private Equity; Financial Services Industry; Real Estate Industry; United States;

  Citation:

  Eisenmann, Thomas R., Scott Duke Kominers, and David Lane. "Cadre." Harvard Business School Case 818-058, March 2018. (Revised July 2018.)  View Details

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• Case | HBS Case Collection | July 2018

  Analytical Space, Inc.

  Thomas R. Eisenmann

  Citation:

  Eisenmann, Thomas R. "Analytical Space, Inc." Harvard Business School Case 819-026, July 2018.  View Details

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