Publications
Publications
- January 2011 (Revised October 2012)
- HBS Case Collection
The Globalization of the NFL
By: Juan Alcacer and Mary Furey
Abstract
By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?
Keywords
Citation
Alcacer, Juan, and Mary Furey. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised October 2012.)