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  • January 2011 (Revised October 2012)
  • Case
  • HBS Case Collection

The Globalization of the NFL

By: Juan Alcacer and Mary Furey
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?

Keywords

Global Strategy; Sports; Failure; Sports Industry; United States

Citation

Alcacer, Juan, and Mary Furey. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised October 2012.)

About The Author

Juan Alcacer

Strategy
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