Publications
Publications
- January 2011
- HBS Case Collection
Triangulate
By: Thomas R. Eisenmann and Lauren Barley
Abstract
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The case recounts the process of launching a consumer internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."
Keywords
Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social And Collaborative Networks; Internet
Citation
Eisenmann, Thomas R., and Lauren Barley. "Triangulate." Harvard Business School Case 811-055, January 2011.
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