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  • January 2011
  • Case
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Triangulate

By: Thomas R. Eisenmann and Lauren Barley
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The case recounts the process of launching a consumer internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."

Keywords

Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet

Citation

Eisenmann, Thomas R., and Lauren Barley. "Triangulate." Harvard Business School Case 811-055, January 2011.
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • November 2018
    • Faculty Research

    Triangulate (B) Post Mortem

    By: Thomas Eisenmann and Lauren Barley
    • October 2016
    • Faculty Research

    Triangulate: Stay, Pivot or Exit?

    By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Related Work
  • Triangulate (B) Post Mortem By: Thomas Eisenmann and Lauren Barley
  • Triangulate: Stay, Pivot or Exit? By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
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