Publications
Publications
- December 2010 (Revised January 2012)
- HBS Case Collection
Vodafone in Japan (B)
By: Juan Alcacer, Mary Furey and Mayuka Yamazaki
Abstract
By 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around?
Keywords
Business Subsidiaries; Profit; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Market Entry and Exit; Operations; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan
Citation
Alcacer, Juan, Mary Furey, and Mayuka Yamazaki. "Vodafone in Japan (B)." Harvard Business School Supplement 711-469, December 2010. (Revised January 2012.)