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VeeV on the Rocks? (TN)

By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason
  • Format:Print
  • | Pages:9
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Abstract

Teaching Note for 410006.

Keywords

Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry

Citation

Marquis, Christopher, Joshua D. Margolis, and Bobbi Thomason. "VeeV on the Rocks? (TN)." Harvard Business School Teaching Note 411-076, December 2010.

About The Author

Joshua D. Margolis

Organizational Behavior
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