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  • December 2010 (Revised March 2011)
  • Background Note
  • HBS Case Collection

Strategic Marketing in Creative Industries

By: Anita Elberse
  • Format:Print
  • | Pages:31
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Abstract

A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that produce goods and provide artistic, cultural, or entertainment value to consumers (such as the performing arts, film, television, music publishing, video games, advertising, fashion and sports).

Keywords

Marketing Strategy

Citation

Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
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About The Author

Anita Elberse

Marketing
→More Publications

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    Paris Saint-Germain: Building One of the World's Top Sports Brands

    By: Anita Elberse and David Moreno Vicente
    • July 2020 (Revised October 2020)
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    Live Nation and Pharrell Williams

    By: Anita Elberse and Kate Christensen
More from the Author
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
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