Publications
Publications
- November 2010 (Revised June 2011)
- HBS Case Collection
La Fageda
By: Ramon Casadesus-Masanell, Joan Enric Ricart and Jordan Mitchell
Abstract
La Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its membership made up of mentally disabled individuals. Since its establishment in 1982, the organization has aimed to integrate the mentally disabled by providing meaningful jobs and dignified salaries. As of March 2010, La Fageda has opened up a new production facility to make ice cream in an urban area outside of its well-known agricultural farm. Students are faced with understanding La Fageda's business model and how it competes against multinationals.
Keywords
Agribusiness; Business Model; Production; Cooperative Ownership; Quality; Competition; Agriculture and Agribusiness Industry; Spain
Citation
Casadesus-Masanell, Ramon, Joan Enric Ricart, and Jordan Mitchell. "La Fageda." Harvard Business School Case 711-452, November 2010. (Revised June 2011.)
