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  • November 2010 (Revised December 2012)
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ABB: 'In China, for China'

By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
  • Format:Print
  • | Pages:18
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Abstract

ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil.

Keywords

History; Multinational Firms and Management; Engineering; Problems and Challenges; Competitive Strategy; Emerging Markets; Global Strategy; Growth and Development Strategy; Industrial Products Industry; China; India; Brazil

Citation

Trumbull, J. Gunnar, Elena Corsi, and Elisa Farri. "ABB: 'In China, for China'." Harvard Business School Case 711-044, November 2010. (Revised December 2012.)
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About The Author

Gunnar Trumbull

Business, Government and the International Economy
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Related Work

    • November 2010 (Revised December 2012)
    • Faculty Research

    ABB: 'In China, for China'

    By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
    • March 2011
    • Faculty Research

    ABB: 'In China, for China' (TN)

    By: J. Gunnar Trumbull
Related Work
  • ABB: 'In China, for China' By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
  • ABB: 'In China, for China' (TN) By: J. Gunnar Trumbull
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