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  • October 2010
  • Case
  • HBS Case Collection

innocent

By: William A. Sahlman and Harry Wake
  • Format:Print
  • | Pages:24
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Abstract

This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide how to finance the company, all within a challenging macroeconomic context.

Keywords

Business or Company Management; Expansion; Capital Structure; Corporate Finance; Growth and Development Strategy; Food and Beverage Industry

Citation

Sahlman, William A., and Harry Wake. "innocent." Harvard Business School Case 811-037, October 2010.

About The Author

William A. Sahlman

Entrepreneurial Management
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