Publications
Publications
- November 2010 (Revised April 2011)
- HBS Case Collection
WiTricity: Electricity cuts the cord
By: William A. Sahlman and Evan Wade Richardson
Abstract
Eric Giler, WiTricity CEO, must decide how to grow a company based around an untested but potentially ground-breaking technology for wireless electricity transmission.
Keywords
Business Startups; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Wireless Technology; Electronics Industry
Citation
Sahlman, William A., and Evan Wade Richardson. "WiTricity: Electricity cuts the cord." Harvard Business School Case 811-045, November 2010. (Revised April 2011.)