Publications
Publications
  • October 2010
  • Case
  • HBS Case Collection

The iPhone at IVK

By: Richard L. Nolan and Robert D. Austin
  • Format:Print
  • | Pages:3
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Abstract

The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform

Keywords

Mobile and Wireless Technology; Digital Platforms; Salesforce Management; Transition; Technology Adoption; Information Infrastructure; Applications and Software; Change Management

Citation

Nolan, Richard L., and Robert D. Austin. "The iPhone at IVK." Harvard Business School Case 911-413, October 2010.

About The Author

Richard L. Nolan

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