Publications
Publications
- October 2010 (Revised July 2011)
- HBS Case Collection
Primedic Providing Primary Care in Mexico
By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
Abstract
Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction. How should the business model be changed and should the venture capitalists continue to fund the company?
Keywords
Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico
Citation
Hamermesh, Richard G., Regina Garcia-Cuellar, and Lauren Sarah Margulies. "Primedic Providing Primary Care in Mexico." Harvard Business School Case 811-040, October 2010. (Revised July 2011.)
