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  • October 2010 (Revised December 2015)
  • Supplement
  • HBS Case Collection

Toyota Motor Corporation: 1990-2010

By: Roy D. Shapiro and Stephanie van Sice
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part.

Keywords

Growth and Development; Problems and Challenges; Expansion; Complexity; Technology; Auto Industry

Citation

Shapiro, Roy D., and Stephanie van Sice. "Toyota Motor Corporation: 1990-2010." Harvard Business School Supplement 611-035, October 2010. (Revised December 2015.)

About The Author

Roy D. Shapiro

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