Publications
Publications
- October 2010 (Revised December 2015)
- HBS Case Collection
Toyota Motor Corporation: 1990-2010
By: Roy D. Shapiro and Stephanie van Sice
Abstract
This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part.
Keywords
Citation
Shapiro, Roy D., and Stephanie van Sice. "Toyota Motor Corporation: 1990-2010." Harvard Business School Supplement 611-035, October 2010. (Revised December 2015.)