October 2010
Supplement
HBS Case Collection

Toyota Recalls (C): Bumpy Road Ahead

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

Format:Print
| Pages:4

Abstract

Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?

Keywords

Safety; Organizational Change and Adaptation; Sales; Auto Industry

Citation

Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (C): Bumpy Road Ahead." Harvard Business School Supplement 511-042, October 2010.