Publications
Publications
- October 2010
- HBS Case Collection
Toyota Recalls (B): Mr. Toyoda Goes to Washington
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Abstract
Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.
Keywords
Citation
Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010.