Publications
Publications
- October 2010 (Revised January 2012)
- HBS Case Collection
Book Publishing in 2010
By: Stephen P. Bradley and Nancy Bartlett
Abstract
Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.
Keywords
Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry
Citation
Bradley, Stephen P., and Nancy Bartlett. "Book Publishing in 2010." Harvard Business School Background Note 711-419, October 2010. (Revised January 2012.)