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  • October 2010 (Revised January 2012)
  • Background Note
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Book Publishing in 2010

By: Stephen P. Bradley and Nancy Bartlett
  • Format:Print
  • | Pages:35
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Abstract

Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.

Keywords

Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry

Citation

Bradley, Stephen P., and Nancy Bartlett. "Book Publishing in 2010." Harvard Business School Background Note 711-419, October 2010. (Revised January 2012.)
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About The Author

Stephen P. Bradley

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