Publications
Publications
  • September 2010 (Revised January 2012)
  • Case
  • HBS Case Collection

Mobile Banking for the Unbanked

By: V. Kasturi Rangan and Katharine Lee
  • Format:Print
  • | Pages:27
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Abstract

The case describes in detail the workings of two mobile banking operators in Africa—WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.

Keywords

Business Model; Financial Institutions; Disruptive Innovation; Marketing Strategy; Corporate Strategy; Banking Industry; Kenya; South Africa

Citation

Rangan, V. Kasturi, and Katharine Lee. "Mobile Banking for the Unbanked." Harvard Business School Case 511-049, September 2010. (Revised January 2012.)

About The Author

V. Kasturi Rangan

Marketing
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