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  • September 2010 (Revised January 2016)
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Grameen Danone Foods Ltd., a Social Business

By: V. Kasturi Rangan and Katharine Lee
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million Bangladeshi children using an innovative social business model. The case describes the progress as of 2008 and poses questions regarding how the company might achieve sustainability.

Keywords

Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France

Citation

Rangan, V. Kasturi, and Katharine Lee. "Grameen Danone Foods Ltd., a Social Business." Harvard Business School Case 511-025, September 2010. (Revised January 2016.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • September 2010 (Revised January 2016)
    • Faculty Research

    Grameen Danone Foods Ltd., a Social Business

    By: V. Kasturi Rangan and Katharine Lee
Related Work
  • Grameen Danone Foods Ltd., a Social Business By: V. Kasturi Rangan and Katharine Lee
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