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  • August 2010 (Revised May 2015)
  • Teaching Note
  • HBS Case Collection

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta
  • Format:Print
  • | Pages:18
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Abstract

Teaching Note for 510063 and 512082

Keywords

Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

Citation

Gupta, Sunil. "Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)." Harvard Business School Teaching Note 511-053, August 2010. (Revised May 2015.)

About The Author

Sunil Gupta

Marketing
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