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  • August 2010 (Revised February 2014)
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Vitalia Franchise

By: Regina E. Herzlinger and Beatriz Munoz-Seca
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Cathy Hoffmann has rapidly grown her novel facilities for day care therapy for elders with mild cognitive and physical problems. But she needs to decide whether to franchise or own the next expansion.

Keywords

Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Ownership Stake; Franchise Ownership; Expansion; Health Industry; Spain

Citation

Herzlinger, Regina E., and Beatriz Munoz-Seca. "Vitalia Franchise." Harvard Business School Case 311-035, August 2010. (Revised February 2014.)
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About The Author

Regina E. Herzlinger

General Management
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Related Work

    • November 2013
    • Faculty Research

    Vitalia Franchise

    By: Regina E. Herzlinger
    • August 2010 (Revised February 2014)
    • Faculty Research

    Vitalia Franchise

    By: Regina E. Herzlinger and Beatriz Munoz-Seca
    • September 2016
    • Faculty Research

    Vitalia Franchise (B): Vitalia Brasil

    By: Regina Herzlinger, Ana Maria Malik and Andrew Otazo
Related Work
  • Vitalia Franchise By: Regina E. Herzlinger
  • Vitalia Franchise By: Regina E. Herzlinger and Beatriz Munoz-Seca
  • Vitalia Franchise (B): Vitalia Brasil By: Regina Herzlinger, Ana Maria Malik and Andrew Otazo
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