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  • August 2010 (Revised February 2014)
  • Case
  • HBS Case Collection

Vitalia Franchise

By: Regina E. Herzlinger and Beatriz Munoz-Seca
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Cathy Hoffmann has rapidly grown her novel facilities for day care therapy for elders with mild cognitive and physical problems. But she needs to decide whether to franchise or own the next expansion.

Keywords

Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Ownership Stake; Franchise Ownership; Expansion; Health Industry; Spain

Citation

Herzlinger, Regina E., and Beatriz Munoz-Seca. "Vitalia Franchise." Harvard Business School Case 311-035, August 2010. (Revised February 2014.)

About The Author

Regina E. Herzlinger

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