Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2010 (Revised March 2011)
  • Case
  • HBS Case Collection

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher
  • Format:Print
  • | Pages:12
ShareBar

Abstract

In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue streams, including recorded music, concert/ticket sales, merchandising, commercial licensing, sponsorships, and endorsements. Negotiations have stalled. Should A&M/Octone hold on to its "all-rights or no deal" stance? Or was it time to switch to a recorded-music-only deal? Designed for use alongside "Octone Records," HBS No. 507-082, the case allows for an in-depth examination of new-product development and talent management strategies in the context of the music industry. The case provides rich insights into how contracts between labels and artists are structured and how advances in technology are impacting the music industry and its players.

Keywords

Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry

Citation

Elberse, Anita, Elie Ofek, and Caren Kelleher. "A&M/Octone Records: All Rights or Nothing?" Harvard Business School Case 511-031, July 2010. (Revised March 2011.)
  • Educators
  • Purchase

About The Authors

Anita Elberse

Marketing
→More Publications

Elie Ofek

Marketing
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    Lowe’s: Improving the Total Home Strategy

    By: Elie Ofek and Sarah Mehta
    • April 2025
    • Faculty Research

    Customer Acquisition and the Cash Flow Trap Supplement

    By: E. Ofek, Barak Libai and Eitan Muller
    • April 2025
    • Faculty Research

    Customer Acquisition and the Cash Flow Trap

    By: E. Ofek, Barak Libai and Eitan Muller
More from the Authors
  • Lowe’s: Improving the Total Home Strategy By: Elie Ofek and Sarah Mehta
  • Customer Acquisition and the Cash Flow Trap Supplement By: E. Ofek, Barak Libai and Eitan Muller
  • Customer Acquisition and the Cash Flow Trap By: E. Ofek, Barak Libai and Eitan Muller
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.