Publications
Publications
  • August 2010 (Revised November 2010)
  • Case
  • HBS Case Collection

Tesco PLC: Fresh & Easy in the United States

By: John A. Quelch
  • Format:Print
  • | Pages:21
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Abstract

Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S.

Keywords

Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States

Citation

Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)

About The Author

John A. Quelch

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