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  • August 2010
  • Teaching Note
  • HBS Case Collection

The London 2012 Olympic Games (TN)

By: John T. Gourville and Marco Bertini
  • Format:Print
  • | Language:English
  • | Pages:14 
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Abstract

Teaching Note for 510039.

Citation

Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games (TN)." Harvard Business School Teaching Note 511-027, August 2010.
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About The Authors

John T. Gourville

Marketing
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Marco Bertini

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    • January 2021
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    Pearson: Efficacy 2.0

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    Consumer Reactance to Promotional Favors

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    • November 2020
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    Holaluz: Taking on the Spanish Energy Market

    By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
More from the Authors
  • Pearson: Efficacy 2.0 By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
  • Consumer Reactance to Promotional Favors By: Marco Bertini and Aylin Aydinli
  • Holaluz: Taking on the Spanish Energy Market By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
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