Publications
Publications
- July 2010
- HBS Case Collection
Shanzhai! MediaTek and the "White Box" Handset Market (TN)
By: Willy C. Shih
Abstract
Teaching Note for 610081.
Keywords
Innovation And Invention; Hardware; Mobile Technology; Brands And Branding; Market Entry And Exit; Trade; Growth And Development Strategy; Semiconductor Industry; China
Citation
Shih, Willy C. Shanzhai! MediaTek and the "White Box" Handset Market (TN). Harvard Business School Teaching Note 611-007, July 2010.