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Shanzhai! MediaTek and the "White Box" Handset Market (TN)

By: Willy C. Shih
  • Format:Print
  • | Pages:10
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Abstract

Teaching Note for 610081.

Keywords

Innovation And Invention; Hardware; Mobile Technology; Brands And Branding; Market Entry And Exit; Trade; Growth And Development Strategy; Semiconductor Industry; China

Citation

Shih, Willy C. Shanzhai! MediaTek and the "White Box" Handset Market (TN). Harvard Business School Teaching Note 611-007, July 2010.

About The Author

Willy C. Shih

Technology and Operations Management
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