Publications
Publications
- June 2010
- HBS Case Collection
Southwest Airlines: In a Different World (TN)
By: James L. Heskett and W. Earl Sasser
Abstract
Teaching Note for 910419.
Keywords
Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)
Citation
Heskett, James L., and W. Earl Sasser. "Southwest Airlines: In a Different World (TN)." Harvard Business School Teaching Note 910-426, June 2010.