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Southwest Airlines: In a Different World (TN)

By: James L. Heskett and W. Earl Sasser
  • Format:Print
  • | Pages:10
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Abstract

Teaching Note for 910419.

Keywords

Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)

Citation

Heskett, James L., and W. Earl Sasser. "Southwest Airlines: In a Different World (TN)." Harvard Business School Teaching Note 910-426, June 2010.

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