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  • June 2010 (Revised December 2019)
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Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond

By: Rosabeth M. Kanter and Matthew Bird
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.

Keywords

Health Care and Treatment; Service Delivery; Social Entrepreneurship; Change Management; Emerging Markets; Health Industry; India

Citation

Kanter, Rosabeth M., and Matthew Bird. "Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond." Harvard Business School Case 310-134, June 2010. (Revised December 2019.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • July 2019 (Revised May 2020)
    • Faculty Research

    Piramal e-Swasthya (B): Considering Change

    By: Rosabeth Moss Kanter and Joyce J. Kim
    • July 2019 (Revised May 2020)
    • Faculty Research

    Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships

    By: Rosabeth Moss Kanter and Joyce J. Kim
    • June 2010 (Revised December 2019)
    • Faculty Research

    Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond

    By: Rosabeth M. Kanter and Matthew Bird
Related Work
  • Piramal e-Swasthya (B): Considering Change By: Rosabeth Moss Kanter and Joyce J. Kim
  • Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships By: Rosabeth Moss Kanter and Joyce J. Kim
  • Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond By: Rosabeth M. Kanter and Matthew Bird
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