Publications
Publications
- 2010
- Management Research
Competitiveness: Business Model Reconfiguration for Innovation and Internationalization
By: Ramon Casadesus-Masanell and Joan E. Ricart
Abstract
The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment.
Keywords
Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition
Citation
Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competitiveness: Business Model Reconfiguration for Innovation and Internationalization." Management Research 8, no. 2 (2010): 123–149.