Publications
Publications
- June 2010
- HBS Case Collection
Chet Huber on OnStar, video
By: Willy C. Shih
Abstract
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then independently. This video is a supplement to "OnStar: Not Your Father's General Motors,: HBS Case No. 610-029.
Keywords
Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
Citation
Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.