Publications
Publications

Re-THINK-ing THINK: The Electric Car Company (TN)

By: Joseph B. Lassiter III
  • Format:Print
  • | Pages:13
ShareBar

Abstract

Teaching Note for [810105].

Keywords

Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway

Citation

Lassiter, Joseph B., III. "Re-THINK-ing THINK: The Electric Car Company (TN)." Harvard Business School Teaching Note 810-133, May 2010.

More from the Author