Keywords: Sales; Management Skills;
Citation:
Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019). View Details
Article | MIT Sloan Management Review Selling to Many Countries Within the U.S.by Frank V. Cespedes and Michael Wong |
In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic markets in the U.S. are larger than the economies of all but 13 countries, and more than 2 million people in the U.S. speak Chinese. The article discusses why many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S.
Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States;
Format: Print | Find at HarvardPurchase |
Cespedes, Frank V., and Michael Wong. "Selling to Many Countries Within the U.S." MIT Sloan Management Review 52, no. 1 (Fall 2010).
Article | Top Sales Magazine
Keywords: Sales; Management Skills;
Citation:
Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019). View DetailsCase | HBS Case Collection | October 2018
BreezoMeter: Making Air Pollution Data Actionable
Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
Keywords: entrepreneurship; Sales; marketing; Startups; Business Startups; Pollution and Pollutants; Data and Data Sets; Sales; Marketing; Entrepreneurship; Decision Choices and Conditions; Technology Industry; Israel; United States;
Citation:
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018. View DetailsCase | HBS Case Collection | November 2016 (Revised October 2018)
Frank V. Cespedes and Alexandra N. Rachlin
Keywords: entrepreneurial management; sales management; marketing strategy; scaling; hiring; pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States;
Citation:
Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.) View Details