Publications
Publications
  • March–April 1978
  • Article
  • American Behavioral Scientist

Testing Social Theories in Marketing Settings

By: D. A. Leonard and E. M. Rogers
  • Format:Print
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Keywords

Theory; Marketing; Society

Citation

Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).

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