Publications
Publications
  • 1986
  • Chapter
  • Competition in Global Industries

Three Roles of International Marketing in Global Strategy

By: Hirotaka Takeuchi and Michael E. Porter
  • Format:Print
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Keywords

Globalized Markets and Industries; Global Strategy; Marketing

Citation

Takeuchi, Hirotaka, and Michael E. Porter. "Three Roles of International Marketing in Global Strategy." In Competition in Global Industries, edited by M. E. Porter. Boston, MA: Harvard Business School Press, 1986.

About The Author

Michael E. Porter

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