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  • April 2010 (Revised May 2011)
  • Case
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Emerging Nokia?

By: Juan Alcacer, Tarun Khanna, Mary Furey and Rakeen Mabud
  • Format:Print
  • | Language:English
  • | Pages:24 
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Abstract

By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course, operating in both the developed and emerging markets, or should they forego one for the other? And what would this imply for the types of handsets and services they would need to offer?

Keywords

Innovation And Invention; Emerging Markets; Industry Structures; Competitive Advantage; Corporate Strategy; Telecommunications Industry; Finland

Citation

Alcacer, Juan, Tarun Khanna, Mary Furey, and Rakeen Mabud. "Emerging Nokia?" Harvard Business School Case 710-429, April 2010. (Revised May 2011.)
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About The Authors

Juan Alcacer

Strategy
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Tarun Khanna

Strategy
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Related Work

    • April 2010 (Revised May 2011)
    • Faculty Research

    Emerging Nokia?

    By: Juan Alcacer, Tarun Khanna, Mary Furey and Rakeen Mabud
    • April 2012 (Revised February 2014)
    • Faculty Research

    Emerging Nokia? (TN)

    By: Juan Alcacer
Related Work
  • Emerging Nokia? By: Juan Alcacer, Tarun Khanna, Mary Furey and Rakeen Mabud
  • Emerging Nokia? (TN) By: Juan Alcacer
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