Publications
Publications
- 2004
- The Global Market: Developing a Strategy to Manage Across Borders
The Globalization of Markets' Revisited: Japan After Twenty Years
Keywords
Citation
Takeuchi, Hirotaka. "The Globalization of Markets' Revisited: Japan After Twenty Years." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.