Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

Anita  Elberse

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Keynote Speech | Oct 2010

Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

by Anita Elberse

Keywords: Technology; Entertainment; Entertainment and Recreation Industry;

Language: English

Format: Print

Citation:

Elberse, Anita. "Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?" Walt Disney Company, Los Angeles, CA, October 2010.

About the Author

Anita Elberse

Lincoln Filene Professor of Business Administration

Marketing

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Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

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