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Will Blockbuster Strategies Survive the Rise of Digital Technology?

By: Anita Elberse
  • Format:Print
  • | Language:English
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Keywords

Strategy; Technology

Citation

Elberse, Anita. "Will Blockbuster Strategies Survive the Rise of Digital Technology?" Harvard Business School Association of Southern California, Los Angeles, CA, October 2010.

About The Author

Anita Elberse

Marketing
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