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Publications
Publications
  • Oct 2010
  • Keynote Speech

Will Blockbuster Strategies Survive the Rise of Digital Technology?

By: Anita Elberse
  • Format:Print
  • | Language:English
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Keywords

Strategy; Technology

Citation

Elberse, Anita. "Will Blockbuster Strategies Survive the Rise of Digital Technology?" Harvard Business School Association of Southern California, Los Angeles, CA, October 2010.

About The Author

Anita Elberse

Marketing
→More Publications

More from the Author

    • November–December 2022
    • Harvard Business Review

    Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

    By: Anita Elberse
    • May 2022
    • Faculty Research

    The NFL’s $110-Billion Media Rights Deals

    By: Anita Elberse and Elizabeth Warner
    • February 2022
    • Faculty Research

    Toto Wolff and the Mercedes Formula One Team

    By: Anita Elberse and David Moreno Vicente
More from the Author
  • Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports By: Anita Elberse
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
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