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Four Products (2008): Predicting Diffusion (TN)

By: John T. Gourville
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for 508103.

Keywords

Forecasting and Prediction; Marketing; Innovation and Invention; Demand and Consumers

Citation

Gourville, John T. "Four Products (2008): Predicting Diffusion (TN)." Harvard Business School Teaching Note 510-113, April 2010.

About The Author

John T. Gourville

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