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  • March 2010 (Revised October 2010)
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The Huffington Post

By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron
  • Format:Print
  • | Pages:22
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Abstract

In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.

Keywords

Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Publishing Industry; Media and Broadcasting Industry

Citation

Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, March 2010. (Revised October 2010.)
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About The Authors

Thomas R. Eisenmann

Entrepreneurial Management
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Toby E. Stuart

Strategy
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Related Work

    • August 2014
    • Faculty Research

    The Huffington Post

    By: Thomas R. Eisenmann
Related Work
  • The Huffington Post By: Thomas R. Eisenmann
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