More from these Authors

• Case | HBS Case Collection | May 2018 (Revised September 2018)

  BuzzFeed—What Future for Native Advertising and Branded Content?

  Felix Oberholzer-Gee

  Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.

  Keywords: Information Publishing; Online Technology; Online Advertising; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States;

  Citation:

  Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)  View Details

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• Case | HBS Case Collection | June 2018

  Back to the Roots

  Elizabeth A. Keenan and Leslie K. John

  Back to the Roots is a startup with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, they are contemplating their next move. Back to the Roots has an eclectic portfolio of products, including ready-to-grow (e.g., gardens in a can) and ready-to-eat (e.g., cereal) products, and they are being courted by two major players in each category. With an award-winning snack bar in their hands, they are now debating whether they should delve further in to the ready-to-eat category. It is a competitive space and they wonder if they are ready to launch yet another new product and, if so, what this move would mean for their ready-to-grow product line.

  Keywords: Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry;

  Citation:

  Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018.  View Details

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• Article | Strategy Science

  Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage

  Felix Oberholzer-Gee and Dennis Yao

  Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The remaining imperfections can become a primary impetus for government intervention. Hence, an understanding of residual market imperfections—those imperfections that persist after market competition and regulation are accounted for—must inform any assessment of the long-term attractiveness of firm strategies. Our framework provides an integrated view of competition and government intervention, two of the principal forces that influence variation in firm profitability.

  Keywords: integrated strategy; competitive advantage; nonmarket strategy; Market imperfections; Strategy; Competitive Advantage; Governing Rules, Regulations, and Reforms;

  Citation:

  Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the Institutional Environment edited by Ahuja, Capron, Lenox, Yao. Strategy Science 3, no. 2 (June 2018): 463–480.  View Details

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