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  • March 2010 (Revised May 2010)
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  • HBS Case Collection

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan
  • Format:Print
  • | Pages:30
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Abstract

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why?

Keywords

Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry

Citation

Herzlinger, Regina E., and Charlie Attlan. "Boston Scientific Corporation (A)." Harvard Business School Case 310-079, March 2010. (Revised May 2010.)

About The Author

Regina E. Herzlinger

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