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  • February 2010
  • Case
  • HBS Case Collection

Revitalizing Dell

By: Jan W. Rivkin
  • Format:Print
  • | Pages:27
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Abstract

Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model has faltered and what they can do to revitalize the company.

Keywords

Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry

Citation

Rivkin, Jan W. "Revitalizing Dell." Harvard Business School Case 710-442, February 2010.

About The Author

Jan W. Rivkin

Strategy
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