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Social Media

By: Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton
  • Format:Print
  • | Pages:14
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Abstract

This note describes the rapidly changing environment of social media and how managers can leverage it.

Keywords

Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks

Citation

Gupta, Sunil, Kristen Amalie Bozzone Armstrong, and Zachary Scott Clayton. "Social Media." Harvard Business School Background Note 510-095, March 2010. (Revised October 2011.)

About The Author

Sunil Gupta

Marketing
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