Publications
Publications
- March 2010 (Revised August 2010)
- HBS Case Collection
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Abstract
Teaching Note for [510034].
Keywords
Citation
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry (TN)." Harvard Business School Teaching Note 510-098, March 2010. (Revised August 2010.)