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Publications

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets?

Keywords

Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States

Citation

Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.

About The Author

Sunil Gupta

Marketing
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