Publications
Publications
  • 1991
  • Article
  • Māketingu jānaru [Japan Marketing Journal]

Kei-haku-tan-shou Shouhin no Kaihatsu: Global Shijou deno Nihon Kigyou no Kyousou Yuuisei (Development of Light-Thin-Short-Small Products: Competitive Advantage of Japanese Firms in the Global Market)

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Competitive Advantage; Business Ventures; Japan

Citation

Takeuchi, Hirotaka. "Kei-haku-tan-shou Shouhin no Kaihatsu: Global Shijou deno Nihon Kigyou no Kyousou Yuuisei (Development of Light-Thin-Short-Small Products: Competitive Advantage of Japanese Firms in the Global Market)." Māketingu jānaru [Japan Marketing Journal], no. 40 (1991).

About The Author

Hirotaka Takeuchi

Strategy
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