Publications
Publications
- 1991
- Māketingu jānaru [Japan Marketing Journal]
Kei-haku-tan-shou Shouhin no Kaihatsu: Global Shijou deno Nihon Kigyou no Kyousou Yuuisei (Development of Light-Thin-Short-Small Products: Competitive Advantage of Japanese Firms in the Global Market)
Keywords
Citation
Takeuchi, Hirotaka. "Kei-haku-tan-shou Shouhin no Kaihatsu: Global Shijou deno Nihon Kigyou no Kyousou Yuuisei (Development of Light-Thin-Short-Small Products: Competitive Advantage of Japanese Firms in the Global Market)." Māketingu jānaru [Japan Marketing Journal], no. 40 (1991).