Faculty & Research
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  • winter 1989
  • Article
  • Design Management Journal

Small and Better: The Consumer-driven Advantage in Japanese Product Design

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Customers; Product; Design; Japan

Citation

Takeuchi, Hirotaka. "Small and Better: The Consumer-driven Advantage in Japanese Product Design." Design Management Journal (winter 1989).

About The Author

Hirotaka Takeuchi

Strategy
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