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Article | Design Management Journal | winter 1989

Small and Better: The Consumer-driven Advantage in Japanese Product Design

by Hirotaka Takeuchi

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Keywords: Customers; Product; Design; Japan;

Format: Print Find at Harvard

Citation:

Takeuchi, Hirotaka. "Small and Better: The Consumer-driven Advantage in Japanese Product Design." Design Management Journal (winter 1989).

About the Author

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Hirotaka Takeuchi
Professor of Management Practice
Strategy

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More from the Author

  • Supplement | HBS Case Collection | June 2016

    The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts

    Hirotaka Takeuchi, Tomoharu Tanaka, Kavi Krut, March Bishop, E. Kyle Bisutti and Adam Zalisk

    Keywords: Japan; Earthquake; Japan;

    Citation:

    Takeuchi, Hirotaka, Tomoharu Tanaka, Kavi Krut, March Bishop, E. Kyle Bisutti, and Adam Zalisk. "The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts." Harvard Business School Supplement 716-474, June 2016.  View Details
    CiteView DetailsPurchase Related
  • Supplement | HBS Case Collection | June 2016

    The Great East Japan Earthquake (G): Yahoo! Japan's Response and Recovery Efforts

    Hirotaka Takeuchi, Tomohiro Nakazawa, Sam Burke, Jonathan Kratz and David Marchand

    Keywords: Japan; Earthquake; Yahoo!; Japan;

    Citation:

    Takeuchi, Hirotaka, Tomohiro Nakazawa, Sam Burke, Jonathan Kratz, and David Marchand. "The Great East Japan Earthquake (G): Yahoo! Japan's Response and Recovery Efforts." Harvard Business School Supplement 716-475, June 2016.  View Details
    CiteView DetailsPurchase Related
  • Supplement | HBS Case Collection | June 2016

    The Great East Japan Earthquake (H): Oisix's Recovery Efforts

    Hirotaka Takeuchi, Azusa Hanai, Mimi Hanley, Brittani Jackson, Joanna Kao and Blake Landro

    Keywords: Japan; Earthquake; Oisix; Japan;

    Citation:

    Takeuchi, Hirotaka, Azusa Hanai, Mimi Hanley, Brittani Jackson, Joanna Kao, and Blake Landro. "The Great East Japan Earthquake (H): Oisix's Recovery Efforts." Harvard Business School Supplement 716-476, June 2016.  View Details
    CiteView DetailsPurchase Related
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