Publications
Publications
  • 1992
  • Article
  • Māketingu jānaru [Japan Marketing Journal]

2000-nen no Global Marketing: Motomerareru Paradox no Taigen (Global Marketing in the Year 2000: the Need to Embody Paradox)

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Marketing; Business History

Citation

Takeuchi, Hirotaka. "2000-nen no Global Marketing: Motomerareru Paradox no Taigen (Global Marketing in the Year 2000: the Need to Embody Paradox)." Māketingu jānaru [Japan Marketing Journal], no. 43 (1992).

About The Author

Hirotaka Takeuchi

Strategy
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